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Last summer I was an intern at a sneaker company. I learned firsthand about the exclusivity and sexism that is rampant in sneaker culture today. Due to this, women only make up 1.6% of the resell sneaker market today, but the potential to grow is huge. So I present a guerilla campaign that is just loud and outrageous enough to make waves in an industry full of insane collaborations and hype. SNKRS X U by Kotex: Break the Cycle


tampon box code.jpg

Do you need tampons?
What about your sister? Your friend? Someone does. 
Buy a box of U by Kotex. Enter the code in the SNKRS app.
Move up in the drop. 

visit the aisle

During Your Cycle

Link your SNKRS app with your period tracker and we’ll give you a discount during your cycle. 

Drip Too Hard

A sneaker that celebrates women, periods, and culture. 
Monumental if you ask us. 



Some people value the shoe box just as much as the sneakers.
After looking at this one, can you blame them?

Dust Bag

Most people are going to wonder about this dust bag and what’s inside. 
Feel free to educate them.

Strategy: Hallie Smith
Copywriter: Mary Clark

Art Director: Hallie Smith


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