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A music video for a fast-growing southern California based surf rock band

Director/DP: Easton Allred
Art Directors: Hallie Smith & Macey Allred
Band: The Happy Return

Copywriting: Nate Nielsen & Danny White
Art Direction: Hallie Smith & Jane Reese

Copywriting: Jillian Peterson
Art Direction: Hallie Smith

PACK WITH ME TO NYC

I believe a well-dressed woman is a powerful woman. Here's an inside look at what I packed on a recent trip to NYC. This was quite challenging for 3 reasons:

1. I despise being in front of a camera

2. My mom (who is not a photographer)

took the pictures for me

3. My suitcase can only hold so much

LOOK 1: "ROOKIE YEAR"

Yankees Hat ⭑ Thrifted Nike Shirt ⭑ Ganni Cardigan ⭑ Ganni Flare Slacks ⭑ Jordan 1 "Lucky Greens"

LOOK 2: "DEAR JOHN..."

J Crew Sunglasses ⭑ Free People Button Down ⭑ Aritzia Cargo Pants ⭑ All Saints Boots ⭑ Goyard Tote

LOOK 3: "PETER PAN STREETWEAR"

J Crew Sunglasses ⭑ Ganni Button Down ⭑ Ganni Vest ⭑ Ganni Stripped Pants ⭑ Jordan 1 "Lucky Greens"

LOOK 4: "COURTSIDE AT THE KNICKS"

Yankees Hat ⭑ Brandy Melville Sweatshirt ⭑ Thrifted Leather Jacket ⭑ All Saints Joggers ⭑ Jordan 1 "Lucky Greens"

LOOK 5: "DON'T STAND SO CLOSE TO ME"

Thrifted Police Shirt ⭑ All Saints Leather Jacket ⭑ Ganni Flare Pants ⭑ All Saints Boots ⭑ Ganni Crossbody Bag

LOOK 6: "COWBOYS VS SKELETONS"

Zadig & Voltaire Cowboy Sweater ⭑ Frame Flare Pants ⭑ Zadig & Voltaire Sneakers ⭑ IKKS Coat ⭑ IKKS Skeleton Scarf

reading exercises

(hover to reveal insights)

exercise 4.jpg

(use 2 skills from the reading)
letter as form
pattern, gradation and texture

exercise 2-01.png

(use 2 skills from the reading)
hierarchy using color
hierarchy using size

the happy return poster.jpg

(use 2 skills from the reading)
type as shape
hierarchy using orientation

class projects

levi 1 final.png

Levi's customization studio allows those with an eye for design to show their personality

levi 1 final.png
LEVI 2 FINAL.jpg

Levi's customization studio allows those with an eye for design to show their personality

LEVI 2 FINAL.jpg
BEE CLUB LOGO FINAL.jpg

Bee Club is an organization, much like a hive

BEE CLUB LOGO FINAL.jpg

***3rd class project is under Spotify in my main portfolio***

final project

Insight: shaving story is simple
idea: from stache to smooth

createdbyhallie

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